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LOS ANGELES, May 22, 2007 Studio 4 Kids (www.studio4kids.tv) and its parent company
Studio 4 Networks have partnered with the Parenting Group, a division of Bonnier Corp,
to launce free video content from parenting magazine about "What Matters to Moms".
Studio 4 Kids (www.studio4kids.tv) and its parent company Studio 4 Networks have partnered with The Parenting Group, a division of Bonnier Corporation, to launch free video content from Parenting magazine about “What Matters to Moms.” The new programming, launched on the Studio 4 Kids Video on Demand (VOD) channel and available on both studio4kids.tv and Parenting.com, features Parenting magazine editors addressing issues that face today’s busy moms, from common discipline problems like controlling temper tantrums and teaching good manners to advice on how to deal with parents’ biggest health and safety concerns.
Studio 4 Kids will distribute Parenting programming through its VOD channel on cable and satellite operators including Cox Communications, Shaw Communications Inc. (SJR), Charter (NYSE:CHTR), and DirecTV (DTV). The partnership will create a unique multiplatform sponsorship opportunity whereby advertisers may leverage the print, VOD and broadband components of the relationship to reach a highly targeted family audience.
Studio 4 Kids also features a multitude of other family-friendly brands including The Big Comfy Couch and Brainy Baby among others, which provide fun and invaluable tools to assist parents in teaching their kids everything from the alphabet and counting to potty training and good manners.
“Collaborating with Studio 4 Kids gives us the opportunity to leverage the strength of Parenting’s video content through both video-on-demand and online video channels,” said Jeff Wellington, President and Group Publisher of The Parenting Group. “Parenting’s video segments serve as the perfect complement to Studio 4 Kids’ existing line-up of quality kids’ programming, and we look forward to using the relationship to create targeted opportunities for our advertisers to reach a captive audience of mom viewers.”
“We are thrilled to be working with the leading magazine resource for moms. Studio 4 Kids is a safe, fun and friendly digital playground for kids to explore and stretch their minds. Now moms have a place there too, with Parenting’s knowledgeable editorial and video content,” said Ed Stansfield, CEO of Studio 4 Networks. “Moreover, the partnership offers sponsors a direct and compelling opportunity to reach moms in a contextual kid-centered environment.”
About Studio 4 Kids
From On Demand pioneer Studio 4 Networks, Studio 4 Kids is a fun and invaluable tool that assists parents in teaching their kids everything from the alphabet and counting to potty training and good manners. Studio 4 Kids is available through cable and satellite operators Cox Communications, Shaw Communications Inc. (SJR), Charter (NYSE:CHTR) and DirecTV (DTV) and online at www.studio4kids.tv.
About The Parenting Group
The Parenting Group delivers over 15 million mom impressions and 20 million consumer touchpoints every month to the valuable mom market. Its two flagship brands are Parenting, the nation’s premier magazine for moms, and the Babytalk portfolio, which includes the monthly Babytalk magazine and its siblings Babytalk First Months and Babytalk Mom-to-Be. The Parenting Group’s other extensions include: Parenting.com; MomConnection®, an online research tool; and a sampling and custom publishing unit. The Parenting Group is a division of Bonnier Corporation.
About Bonnier Corporation:
Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.